Writing Captions for Images on Company Pages

A caption is required when uploading an image to a Company Page. The short description text is also used as alt text. Describe what's happening in the photo using these best practices.


You know those joyful moments in the workplace you're wanting to share? You can upload up to five images that positively promote your workplace on Company Pages.

Our goal is to get as many people to experience what you experienced. That's why we're requiring each image to include a caption in the Caption field.

Recommended: We also have a Help Center for employers. Here's how to edit your Company Page, including uploading and managing photos.  

 

Captions are required because they help people.

Anyone who hovers over the thumbnail image can read the caption and better understand the context of the image. These short blurbs are also known alternative text, or alt text. Alt text accommodates people who use screen readers.

Consider these benefits.

Adding quality image captions takes a little more effort, so here's a few reasons why it's worth it.

  • Creates the positive first impression of your company.
  • Allows future colleagues a way to hear and learn about office culture and employee experiences when using screen readers.  
  • Replaces the images when the worker chooses not to view them or if the image doesn’t load. 
Did you know? Alt text generators are becoming more available. Social media applications like Facebook or web browsers like Edge and Chrome may have tools to help you write descriptive text.

 

Use these best practices when writing captions. 

Do

  • Think how you would describe what's happening to a friend over the phone.
  • Give context, not just details.
  • Use short sentences to be clear.
  • Capitalize the first word in each sentence.
  • End each sentence with a period.

Don't

  • Don't use the phrases “picture of” or "image of."
  • Use more than 120 characters.
  • Be clever or fun. People rely on this information to understand what the image means. They need your help with context, not funny puns.
  • Use quotation marks.

Examples

Located
        in front of the Indeed headquarters, there is a silhouette of a person
        with outstretched hands standing in front of a large Indeed neon
        sign. 23 proud women each hold up a tulip. They are standing and sitting in front of a sign that says Women at Indeed.Located in front of the Indeed headquarters, there is a silhouette of a person with outstretched hands standing in front of a large Indeed neon sign.   image_108.png
23 proud women each hold up a tulip. They are standing in front of a sign that says Women at Indeed.23 proud women each hold up a tulip. They are standing in front of a sign that says Women at Indeed.

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